Why You Should Offer A Free Report on Your Website

There are many benefits to offering a free report on your website as a Virtual Assistant. It’s easy to write and set up on your site—and what you get in return can make a big difference in your business.

Free Taste

First, it’s a way to offer potential clients a free taste of what you do and what you know. For example, let’s say that you’re trying to increase your client base and you want them to know that you can help them with their Pinterest accounts.

You can write a short report on the benefits of having a Pinterest account for their business. You can discuss ways that it will increase visibility for them and summarize how you can help them with it. After reading your report, they will realize your grasp on the subject matter. You will establish yourself as an expert in your field. You’re giving them good information while also reminding them that they can come to you to get their Pinterest account set up.

List Building

The second reason for writing a short report is to use it to get people on your email list. We’ve talked about the importance of establishing a list for your Virtual Assistant business so that you have a way to keep in touch and connect with current and potential clients. You want to stay top-of-mind so that they think of you when they need help.

Once you’ve created your Pinterest report, you can add an optin form on your website via a service like MailChimp or Aweber and ask people to sign up for your list in order to get it. Now you have a great way to attract the attention of your website audience and you’re able to communicate with them again and again via email.

Free is Nice

The final reason for creating a free report is just to offer something to your audience completely free of charge. It’s nice to get something of value for free. It helps to establish that know/like/trust factor with clients. Who doesn’t like to get a good freebie every now and then?

Have you created a free report for your website? Tell us about it! Still have questions and you’re not sure what to write about? Ask us and we’ll help!