Get the email address of the people who land on your website. Not everyone’s going to buy on the first go around. They might come to your website, be very impressed with what they see – But intend to buy later.
If that’s the case, you’re much better off getting their email. That way, you can follow up with them again and again, even once they’ve already left your website and forgotten about your service.
Give them something in exchange for signing up for your emails. For example, entice people to sign up with a free gift or free report. The example pictured here on the left is from Alicia’s transcription service site where she offers a free short report in exchange for an email address.
Alicia has a great post about using an email list here: Why and How to Offer a Newsletter on Your Service-Based Website