Your service page should have a crystal clear outline of all your services and product offerings. Prices on the services page are optional, but if you have flat rate packages available you’ll want to include the prices for those.
==> Check out VA Helper Podcast Episode 3
where we have a discussion about setting and displaying your rates on your site, why you should, why you might not want to, and the pros and cons of both ways of handling it.
If you’re just getting started, you should probably put prices for your services on your website. Maybe include a few testimonials if you have them. If you’re in a higher end market and you’ve been doing what you do for a while, you might ask people to contact you for a specialized custom quote instead.
In either case, people should have no uncertainty about what you offer. If you’re a graphic designer for instance, you want to have packages for your logo design, your banner design, your website design and your flyer design services all clearly laid out on your website.
If you’re using WordPress to manage your website adding a new services page is super easy to do, just click on Pages > Add New.