Creating Your Website: Services Offered

The services offered page is easy enough to make, but sometimes it’s hard to decide what to list and how much information you should include. There really is no right or wrong way to do this, so feel free to get creative.

I want to start out by saying that this page is actually optional. In some cases, especially if you’re offering a very niche service, you might want to just have your services listed and explained on the homepage of the site and skip having a separate page if you feel like you’re repeating yourself. That’s perfectly okay.

For example, on TheSmallBusinessTranscriptionist.com I have a page that lists specializations instead of services, because the only service I offer is transcription. Having a “services offered” page didn’t make sense with only one thing being offered.

Your service page should have a crystal clear outline of all your services and product offerings. Prices on the services page are optional, but if you have flat rate packages available you’ll most likely want to include the prices for those.

People visiting your website should have no uncertainty about what you offer.

If you’re a graphic designer, for instance, you want to have packages for your logo design, your banner design, your website design and your flyer design services all clearly laid out.

You might have different levels of service that you offer and structure your page that way.

For example, if you offer social media management for small businesses you might have an all in one package that covers everything they need for Facebook, Twitter, and LinkedIn for a long term plan. Then you might have a level that covers short term promotions, a sort of booster package. Then maybe you have single focus programs to handle just Facebook or just Twitter.

Make use of bullet points to list details, add images where appropriate to show examples, and consider adding buy buttons next to package descriptions for customers to make easy one-click reservations and requests.

Homework and Action Steps

• Put together your services page, listing the services you offer in clear easy to understand terms for the customer
• Alternatively, list these on your homepage if you prefer to focus on a single service and don’t want a separate page

Recommended Resources:

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