Where would you be without your customers? You’d be knocking on doors trying to get new customers, right? One of the keys to business success is to take great care of your customers for without them, you wouldn’t have a business. The holidays are the perfect time to express your gratitude and to show your appreciation. It’s easy to do and sometimes a little token of your gratitude can go a long way toward creating a lifelong business relationship.
Here’s how to show your appreciation to customers during the holidays.
One of the most common ways to show a customer you appreciation is to give them a holiday gift. Many businesses go the way of the marketing device. They give away pens, notebooks, calendars, magnets with their company logo and contact information on them. Small items that have value and can be used to simultaneously market your business. These are nice ideas. They don’t cost too much and they’re an easy way to say thank you.
However, they can also be a bit unimaginative. If you want to be unique, and be remembered for your thoughtful gift, consider stepping away from the marketing gadget. Consider giving something that’s related to your business or your customer’s needs.
For example, if you own an information site on the niche topic of office organizing, you could send labels or a storage box to your customers. A pet niche could send a sample of pet food, personally wrapped pet treats or even a grooming tool. If you’re in the fitness or health niche you could send a water bottle or a few hand wrapped energy bars. The thought you put into your holiday gift can go a long way toward endearing your customer to you. And it’s just a nice way to say thank you!
#2 Holiday Cards
Many businesses skip the whole gift giving concept. It can be very costly. Instead, they stick with a good old fashioned holiday card. This is a wonderful way to say thank you and to show your appreciation. However, to give your holiday card giving the right degree of attention, consider hand writing a note inside each one.
It may seem laborious. You can hire an assistant to do the job for you. However, a personal message is a lot more effective than a stamp or pre-printed message. It shows your customer that you really do care.
#3 Promotions and Discounts
Finally, consider giving your customer something they really want – a discount or a special promotion. For example, you could send a special promotion code to your customers this holiday season. Offer them something for free when they make a purchase. Make sure the promotion has a holiday message and demonstrates your appreciation for their business. If you don’t want to make the freebie contingent on a purchase, just send them a coupon or a note telling them how to collect their freebie. There are many ways you can make this a fantastic holiday gift.
When considering how to show your customers your gratitude this holiday season, consider what they would appreciate the most. Then follow through with a message that shows your appreciation. Take advantage of the season to strengthen your business relationships!
I hope you’re having a great holiday season!