One big mistake that a lot of service providers make is not having a call to action, usually because they think of it as something that is just for sales pages or product pages.
A call to action is simply a request for someone to take an action – any action.
If you’re selling a service that can be purchased on the spot, then you should have a purchase button right on your page.
For example, if you sell 30 minute consultation calls for $100, then you should have a $100 buy button right on your services page.
On the other hand, if you do more custom work, your call to action might be a form, like the one pictured here.
The form gives them the chance to tell you what they’re looking for and to give you their contact information.