Original content is the lifeblood of the internet. It’s what makes the search engine bots happy, it’s what gives you good search engine rankings, and ultimately it’s what brings potential new clients to your door.
No doubt about it…creating lots of content is hard work and it’s a continual process. There are lots of right and wrong ways to create content – too many to list – but here are the three biggest downfalls to anyone who writes their own website content.
Not Writing Often Enough
Have you had this experience: You discover a new-to-you blog that looks interesting but the owner hasn’t published anything new in two years. This situation is a tad more forgivable if it’s a mom blog or something that was started as a hobby but if you discover a business blog that’s outdated, that hurts the owner’s credibility and makes the reader wonder if this person is still in business. Or how about being on an email list where the list owner disappeared for months or years and then tries to start up by emailing again, like nothing happened?
Solution: Create a writing schedule or outsource the writing tasks so you can avoid both of these scenarios. Life events can certainly affect how frequently someone communicates with their audience but if you’re in business to make a profit, you need a content writing plan.
Always Sounding Like a Sales Letter
This is a tough one for a lot of people. In general, all your content should provide value to your readers and while there’s certainly a time and a place to use sales pages, not every blog post, email, or video should be a hard sell to your coaching programs, career tips or signature product.
Solution: Answer your readers’ questions. Address their fears. Discuss changes in your industry and how it may affect them. Talk about how much fun you had on your weekend retreat that you hosted with select clients. Give them a behind-the-scenes look at your office or how you record videos. Show them photos of your team members who keep the gears of your business running. These are all topics people can relate to and they will feel like you’re speaking directly to them, wanting to help them, instead of just wanting their money.
Not Editing or Proofreading Before Publishing
The world of internet writing is definitely more casual than the writing we learned back in elementary school. However, business people still need to be professional and sending emails, contracts, or publishing blog posts that sound like a kid wrote them or that have a lot of typos probably won’t garner you new business. Proofread, edit, and clean things up, but be mindful not to over-edit so you don’t fall back into the sounding like a boring sales letter.
Solution: Let your content sit for a few days before you go back to edit it. When you look at your content too long, your brain becomes blind to glaring mistakes. Also, look into hiring a virtual assistant or proofreader who can review all your communications. That way you have a second set of eyes to check for errors and you don’t get bogged down with the task.
Get Professional & Affordable Done-for-You Content with PLR
At CoachGlue.com they pride themselves on their professionally written done-for-you business focused content. They have teams of writers and editors who review each and every piece of content multiple times before they make it available to you. You deserve the best and they aim to deliver the best, every time. They’re cutting down the time it takes to produce classes and workshops that your clients will absolutely love.
Don’t let the name fool you, they’re not just for coaches. As you browse their PLR selection, you’ll find that there are many topics that can be used from a variety of angles, and all of them are designed to help clients in some way. Remember that every piece of content can be edited and branded, so you can put forward your best image and help your clients and customers in whatever way makes sense for you.
Want to learn more about PLR content?
Check out Everything You Ever Wanted to Know About PLR, including where to get some free.