This is part of Summer of Social Media series. Our topic for today is Google+ for Business.
We’re going to talk about ways that you can use Google+ to grow your business, get new clients, and do all sorts of cool things. But you’re going to be able to take that same information and use it to offer new services to manage social media for your clients.
Search Engine Benefits
The first and most important thing to think about when you’re using Google+ for business are the search engine benefits. Everyone wants to rank well in the search engines and Google seems to be the top dog, so why not use their social media service.
When Google+ first started it was sort of a ghost town, there weren’t really many people hanging out there talking about things. But the pace has really picked up and you’ll find a lot more conversations to join these days. It’s definitely worth looking, if you haven’t looked there already.
A lot of people are noticing that when you post blog posts or share content to Google+ that your posts and content are being indexed much faster than what they might have been if you had just posted an update to Twitter or Facebook. That makes sense, because Google+ is Google’s baby and they’re watching what’s going on there a little bit more closely than they are the other social networks.
Your Google+ account also becomes sort of like a little hub that you can use to integrate all of your content from YouTube, Gmail, G+ circles, Hangouts, Google+ Local if you’re promoting a local business; all of those things can come together on your Google+ profile and it creates a nice hub to focus your search engine work from. You can definitely use all of those things to your advantage.
The next really cool thing that you can do at Google+ are the Hangouts. You might think that sounds a little bit more social than anything else, but you can use it for your business to have meetings, to have discussions, you can hold workshops, you can give presentations just like this one. There are all sorts of things you can do with a Hangout.
You can use Hangouts to brainstorm projects with your clients, you can do screensharing, you can share documents and videos, all sorts of fun things. Then you can stream your Hangout to your website, to YouTube, or just onto Google+ itself to have shareable that you can save for later if you want to, you don’t have to.
Get creative and try a few Hangouts with just friends first to get the hang of things. Then offer it to your clients and see how they respond.
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