Do you use social media to stay in contact with your customers or do you avoid Facebook and Twitter like the plague?
Social media interaction can build and strengthen your existing relationship. People like to do business with people they feel a connection to. If your customer feels that you care about them, they will not consider doing business with your competition.
However, you don’t have to feel obligated to do this. If you prefer to keep your social media sites free from your business, that is fine. You don’t have to accept your clients as your personal Facebook friends or link to your personal Twitter account. There’s nothing wrong with drawing that line in the virtual sand to keep work and personal life separated – in fact, when you’re working from home sometimes you need to really carve that line in deep.
Maybe you don’t even have a Facebook account, or a Twitter account, or a G+ profile set up. That’s perfectly okay too. There are plenty of succesful people in the world who don’t tweet, who don’t care what hashtag is trending, and who don’t care how many shares the latest cat photo had on Facebook. Afterall, you can’t pay the electric bill with likes and +1s.
Some people may feel added pressure by networking with their clients on these sites. They may feel as though their clients will get mad, thinking that if the person has time to tweet or comment on their Facebook, then they have time to work on their projects. If you feel that way, then don’t worry about contacting your clients via social media.
Above all else, you do want to maintain a professional working relationship with your clients. If you feel that sending a quick hello to them via social media is acceptable, then go ahead and do that. Maybe retweet or reshare something they posted that was interesting or funny. If you do not feel that you have that type of relationship with them, then stick to what works best for you, whether that is phone or email.
I know I say it all the time and you’re probably starting think it’s my advice for everything, but truly you need to do what works best for you and your clients. If social media isn’t your thing, it’s perfectly okay. Give yourself permission to do business your way.